Archive | April, 2011

Before You Begin – Understand Your Vision

15 Apr

Bringing your idea to life

There’s nothing worse than having the perfect idea inside you head, but finding out it fails to materialise.

This can happen for several reasons, but are mainly because:
You don’t have the right team to make things happen, you haven’t clearly thought through the strategy, and most importantly, you fail to give the appropriate creative brief. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.

People talk a lot about goals and objectives, but often it’s an after sight of formulated once an idea is in motion. To ensure you will achieve a close replica of your mental image it’s essential to know what a good brief consists of, how to write one and overall, before putting any pen to paper, thinking your core objectives and desirable outcome through in your head.
With an accurate benchmark, firm grasp of budget and time restrictions and understanding what you and your target audience will want, your creative vision should come to life, just as it appeared in your head!

Here is some further guidance and tips on how to write the perfect brief


Social Media Advertising and Facebook – Where do I Start?

14 Apr

Most of us now use Facebook. Whether you love it or hate it, there is no denying Facebook can be a valuable social channel for promoting your business.

That’s not to say it’s for everyone. A social media strategy is only appropriate for businesses that have the relevant target audience. There’s nothing worse than setting up a Facebook page for your business and neglect it, causing potential consumers searching for you online to stumble across it and conclude you’re not in fact viable, interesting or capable. Management of a true fan page takes a lot of time, care and attention, as well as fresh content that keeps your fans engaged and motivated to share the news with others.

In order to do this, you need to build a loyal fan base. It will take a while to attract followers, but using Facebook tabs, apps, competitions and takeovers, you can easily get the traction you’re after. There are Facebook guidelines that you must adhere to, but with the right advice and understanding Facebook is a powerful platform to command attention from your fans and better yet, peak the interest of those that don’t yet know about you.

Here’s a quick case study to show what we did with the ‘Shank- The Film’. Though a small budget production, by utilising the right Facebook strategy and techniques, the ‘Shank’ Facebook fan page generated a strong following in just under 2 months and a hub to drive conversation and anticipation of film’s impending release.

Hello and Welcome

13 Apr

Working in the digital and social media realm, it became apparent Argot Media Group needs a channel to draw attention to the wacky, weird and radical trends used in digital marketing. We are now fully immersed in the next stage of the technical revolution and what Argot Media Group intend to highlight through this blog, is that with an understanding of what HAS been done, a contemplation of what CAN be done and a vibrant creative vision – anything is possible.

The best part is, every digital channel has the same drive. The veterans of the social media world; YouTube, Facebook and Twitter are constantly utilising new technologies and upgrading their service capabilities – making the digital advertising space a truly exciting place to work within. At the same time, digital start-ups with unique business propositions are pushing the boundaries and showing us that there is no limit to what you can do with a team of talented digital architects and the right online strategy.

Argot Media Group work together with their clients to bring these ideas to life. Anything you see on this blog can most likely be done by us. If you’d like to discuss what’s available to your business, how it can be used to optimise your online presence, organic search results and achieve your marketing objectives visit our website at