Social Media Advertising and Facebook – Where do I Start?

14 Apr

Most of us now use Facebook. Whether you love it or hate it, there is no denying Facebook can be a valuable social channel for promoting your business.

That’s not to say it’s for everyone. A social media strategy is only appropriate for businesses that have the relevant target audience. There’s nothing worse than setting up a Facebook page for your business and neglect it, causing potential consumers searching for you online to stumble across it and conclude you’re not in fact viable, interesting or capable. Management of a true fan page takes a lot of time, care and attention, as well as fresh content that keeps your fans engaged and motivated to share the news with others.

In order to do this, you need to build a loyal fan base. It will take a while to attract followers, but using Facebook tabs, apps, competitions and takeovers, you can easily get the traction you’re after. There are Facebook guidelines that you must adhere to, but with the right advice and understanding Facebook is a powerful platform to command attention from your fans and better yet, peak the interest of those that don’t yet know about you.

Here’s a quick case study to show what we did with the ‘Shank- The Film’. Though a small budget production, by utilising the right Facebook strategy and techniques, the ‘Shank’ Facebook fan page generated a strong following in just under 2 months and a hub to drive conversation and anticipation of film’s impending release.

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One Response to “Social Media Advertising and Facebook – Where do I Start?”

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  1. Social Media Advertising and Facebook – Where do I Start? « Argot … | Ads By Web - April 16, 2011

    […] Read more from the original source: Social Media Advertising and Facebook – Where do I Start? « Argot … […]

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