This can happen for several reasons, but are mainly because:
You don’t have the right team to make things happen, you haven’t clearly thought through the strategy, and most importantly, you fail to give the appropriate creative brief. Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.
People talk a lot about goals and objectives, but often it’s an after sight of formulated once an idea is in motion. To ensure you will achieve a close replica of your mental image it’s essential to know what a good brief consists of, how to write one and overall, before putting any pen to paper, thinking your core objectives and desirable outcome through in your head.
With an accurate benchmark, firm grasp of budget and time restrictions and understanding what you and your target audience will want, your creative vision should come to life, just as it appeared in your head!
Here is some further guidance and tips on how to write the perfect brief