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Nissan get creative with Twitter

17 May

Although Twitter is a platform that allows real-time updates to reach a large volume of people, the question often is – what’s the impact? Did anyone SEE your Tweet and was it amplified – 3 retweets isn’t anything to brag about. But Micra’s recent use of the Twitter API managed to connect offline and with online and helped people along the way -of course spreading news of the new Nissan Micra in the process.

Just goes to show there’s plenty of ways to use Twitter creatively and that it really is a platform that social business should utilise.